About Us
We're passionate about creating products that make a difference in your life.
When She is more than a brand it’s a movement.
Mission
When She was created to celebrate every women's individuality, rhythm, and intention in movement.
Our mission is to empower individuals through movement and mindful living. Everyone has their own story. When she yogas. When she gathers. When she dances.
Our mission is to inspire confidence through all movement empowering women to feel elegant, comfortable, and supported in their own flow.
Design
Inspired by Mother Nature. Designed for real women.
Just as nature gives strength, growth, and beauty to our world, When She designs mirror that same essence of organic, grounded, and purposeful. Our promise to the planet is the same as our promise to you, to design with purpose.
When She garments are made from eco-conscious recycled fibres designed to last through years of movement. We believe in slow fashion, thoughtful design, timeless silhouettes, and minimal waste.
Every collection is thoughtfully designed with attention to detail, combining functionality and aesthetic beauty. Each piece is made to move with your body, resist creases, and withstand the test of time.
Our colour palettes draws from nature’s tones earthy auburns, soft plums, grounded neutrals connecting elegance with sustainability.
Ethos
Every woman has her own “When She” story.
At When She, we design only jumpsuits because simplicity is strength. These jumpsuits was created to make her life easier without compromising style, comfort, or purpose. Slip it on and you're ready for anything.
Our silhouettes focuses on versatility. Elegant enough for brunch, durable enough for the studio, and effortless enough for everyday wear. For those who chooses simplicity, sustainability, and strength. Because we believe in movement without barriers. Each piece is designed to keep up with your rhythm, energy, and individuality.
The When She Jumpsuit is freedom in motion, a symbol of empowerment and mindfulness. Rooted in respect for nature, our collections honour the earth through minimal waste, timeless design, and materials made to flow with you for years to come.
Sustainability isn’t a trend it’s our rhythm.
The Flow Collection
Made for Movement Shaped by Grace.
Inspired by the balance of fluid motion and inner strength, the Flow Collection captures the essence of femininity through how she moves, feels, and expresses herself.
The Flow Collection embodies effortless movement and comfort, designed for the modern woman who balances performance and style. Each piece moves with her body, blending structure and softness for a life lived with intention and ease.
Whether she’s dancing, practicing yoga, or running from a meeting to a sunset dinner, her jumpsuit moves with her in every way. The tones Plum and Auburn are drawn from the heart of nature. Twilight skies and the glow of fire. Together, they represent transformation, energy, and quiet power.
Flow is the space where strength meets softness where she becomes her truest self through movement.
Step into elegance with ease, feeling confident and poised from day to night.